As lead designer for CoolSculpting's high-profile NYC Time’s Square ad campaign, I managed the entire creative process from initial concept to final production.

 

This role involved the following:

• Designing striking billboards 

• A revamped CoolSculpting website (coolsculpting.com)

• Engaging animated HTML ads

​

This comprehensive print campaign was part of a broader brand launch, which also included a series of network commercials and magazine print ads, all crafted to build significant brand awareness.
 

While my time at CoolSculpting provided invaluable design experience and opportunities, I decided to step away from the aesthetics / plastic surgery industry. This depature paved the way for me step into product design position, which I feel was a much better fit for me.