NYC Times Square & Beyond!
As lead designer for CoolSculpting's high-profile NYC Time’s Square ad campaign, I managed the entire creative process from initial concept to final production.
This role involved the following:
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Designing striking billboards
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A revamped CoolSculpting website (coolsculpting.com)
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Engaging animated HTML ads
This comprehensive print campaign was part of a broader brand launch, which also included a series of network commercials and magazine print ads, all crafted to build significant brand awareness.
While my time at CoolSculpting provided invaluable design experience and opportunities, I decided to step away from the aesthetics / plastic surgery industry. This depature paved the way for me step into product design position, which I feel was a much better fit for me.
Click gallery to expand my work:
Design projects through the years:
I started and completed a 20% project, a UI design for an internal Google research portal.
If you like what you see, and want to get to know me a little better, contact me (925) 577-1228 or joshbarton1921@gmail.com