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NYC Times Square & Beyond!

As lead designer for CoolSculpting's high-profile NYC Time’s Square ad campaign, I managed the entire creative process from initial concept to final production.

 

This role involved the following:

  • Designing striking billboards 

  • A revamped CoolSculpting website (coolsculpting.com)

  • Engaging animated HTML ads

This comprehensive print campaign was part of a broader brand launch, which also included a series of network commercials and magazine print ads, all crafted to build significant brand awareness.
 

While my time at CoolSculpting provided invaluable design experience and opportunities, I decided to step away from the aesthetics / plastic surgery industry. This depature paved the way for me step into product design position, which I feel was a much better fit for me.

Click gallery to expand my work:

Design projects through the years:

End-to-end UX improvements for Litmos, a complex Learning Management System

 

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I started and completed a 20% project, a UI design for an internal Google research portal.

 

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Stadium sized environmental graphics for live televised national sporting events.

 

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I was the creative for these handcrafted animations, from concept to final production.

 

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If you like what you see, and want to get to know me a little better, contact me (925) 577-1228 or joshbarton1921@gmail.com

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